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The Marvelous Clouds: Toward a Philosophy of Elemental Media
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Review
“This book is about media in the way that Moby-Dick is about whaling. When Melville set the Pequod sailing between heaven and earth, he turned the ship into a lens through which his readers could examine humankind’s place in the cosmos. In The Marvelous Clouds, Peters turns water, land, fire, and sky into lenses through which readers can explore the role of mediation in every aspect of their lives. This is a completely original, wildly ambitious, and deliciously lyrical book. It will certainly change the way you see media. It might also change the way you see the world.” (Fred Turner, author of The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties)“Wide-ranging, playful, erudite, and delightfully diverse, The Marvelous Clouds redefines media in the largest possible terms, as anything that communicates meaning, including bodies, the environment, and the world itself. Although this may seem to rob media of its specificity and therefore of its theoretical purchase, in Peters’s hands it becomes the occasion for making surprising and insightful connections. A treat for academics and general readers alike, this is a book not to be missed.” (N. Katherine Hayles, author of How We Think: Digital Media and Contemporary Technogenesis)“Peters’s dazzlingly intelligent and elegantly written book has the potential of marking a long-anticipated threshold in the world of media studies. Conversant with the philosophical traditions and with the ongoing debates in Germany, where this emerging discipline took its origin, his epistemological realism overcomes the conventional positions of the ‘linguistic turn’ and of ‘constructivism’ with a fresh and truly inspired unfolding of intuitions ranging from Martin Heidegger's ‘fourfold’ to the Emersonian philosophy of nature. Between earth and sky, Peters understands and analyzes media as the energy behind our environment’s permanent transformations. The Marvelous Clouds, I believe, is the foundational media epistemology that we have been awaiting for decades.” (Hans Ulrich Gumbrecht, author of Atmosphere, Mood, Stimmung: On a Hidden Potential of Literature)“The book is, on one level, an ambitious re-writing — a re-synthesis, even — of concepts of media and culture. On another, it is a rich and entertaining compendium of arcana, covering everything from shipwrighting to planetary motion, from bone evolution to calendrical design. Ultimately, it is nothing less than an attempt at a history of Being, from an unusually brisk, cheerful and pragmatic Heideggerian.” (Los Angeles Review of Books)“A highly original book. . . . This is a deeply philosophical and beautifully written account of the modes of being of all things, and their interrelationships.” (Independent (UK))“More than fundamental. Media in this book are not defined as just more technological supplements to human beings but as a source that opens an extension for human self-knowledge. . . . Peters defines modern technologies as a space endowed with intelligence that seeks to be like God.” (Dmytro Drozdovskyi, National Academy of Sciences of Ukraine)“With great accessibility, Peters presents an overview of media philosophy since the mid-20th century. Figures notorious for their opaque philosophical ruminations, such as Martin Heidegger and Marshall McLuhan, are introduced with an inviting blend of humor and clarity. Throughout his thorough discussions of contemporary German media theory, Peters blends in unexpected literary allusions and offers comparisons to American thinkers such as Thoreau or Emerson. Peters’ ability to turn a good phrase is welcome.” (ArtPapers)“Working from the belief that there is meaning in nature, Peters posits that media are environmental. He philosophizes beyond the divides and creates a conversation between the material and the immaterial to navigate the digital landscape. In seven chapters, Peters sketches the landscape of media theory by examining media via the metaphors of sea, fire, sky, Earth, and the ethereal. In a particularly interesting chapter, ‘God and Google,’ Peters explores the ‘right to be forgotten’—the right to have old and unflattering data wiped from the Web. In the conclusion, he argues that the public sphere has always needed nature as its condition, but now the public sphere needs content as well. Other fine books have engaged the topic of digital media . . . but until now, none offered a philosophical exploration of media's place at the very heart of human interactions with the world. Recommended.” (Choice)
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About the Author
John Durham Peters is the A. Craig Baird Professor of Communication Studies at the University of Iowa. He is the author of Speaking into the Air and Courting the Abyss, both also published by the University of Chicago Press. He lives in Iowa City.
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Product details
Paperback: 418 pages
Publisher: University of Chicago Press; Reprint edition (August 15, 2016)
Language: English
ISBN-10: 9780226421353
ISBN-13: 978-0226421353
ASIN: 022642135X
Product Dimensions:
6 x 1 x 9 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
9 customer reviews
Amazon Best Sellers Rank:
#148,062 in Books (See Top 100 in Books)
A rare glimpse into a brilliant mind that deconstructs the most fundamental aspects of what we mean by media while coherently bringing together seemingly disparate ideas and sources. A must-read for all scholars of communications, philosophy, and general readers who want to challenge their basic assumptions of the world around them.
it's already on my reading cue.
Brilliant! The writing itself is lyrical and beautifully sung. The topics covered and the analogies made are thought provoking and inspired. Double bulls eye on content and style. Pick it up now!
1
Expansive, playful and brilliant, John Durahm Peters interweaves environment, infrastructure, technology and technique through their elemental roots to explore the framing of meaning making in the human mind. For ecopedagogists (who must focus on critical media literacy) and media ecologist and critical media theorists, he offers a pathway (a ship!) for navigating new ways of thinking and knowing which could inform our use of technique as a technological species in the anthropocene. A must read.
You have to get over Peters' writing style to appreciate the arguments made about elemental media. While this is a great read, it shows that Peters is definitely a white American male. Taking a look at his sources, you see a systematic exclusion of female or other thinkers who could have contributed or even strengthen some of the arguments made. While this is a new book, it's kind of outdated in terms of the conversation he throws back to: Heidegger, McLuhan, etc., when he might have included (although older) Haraway, Hayles, etc.
Very technical for a lay person. Didn't hold my interest.
This is a book worth reviewing. This is already a review, but since I'm still reading it's yet incomplete.
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