Ebook Download Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

Ebook Download Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

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Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

Ebook Download Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

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Review

"Modern marketing must be reconstituted to move into the digital age. I applaud Kaufman and Horton’s effort to advance marketing. This book will prepare executives, managers, owners, and students to integrate digital marketing strategies and tactics with core values and business goals to achieve unprecedented levels of efficiency and innovation." - Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA "Digital Marketing is destined to become the next "must read" for business, academia and anyone trying to master the digital age. Kaufman and Horton provide a Connected Digital Experience (integrating print, video, internet and mobile), taking this subject area to the next level in both content and delivery." - Don Mathison, former Senior Vice President, Media General Cable TV, USA  "Kaufman and Horton have tackled one of the most important aspects of how corporations need to conduct their digital transformation – capturing the new digital and social customer experience opportunities by shifting the marketing mindset. In Digital Marketing the authors articulate not just the challenges of this new digital marketing era, but the strategies, tactics and tools require to drive real business opportunities." - Didier Bonnet, Senior Vice President and Global Practice Leader, Capgemini Consulting, UK "As a long-time advocate of a shift in the nature of marketing, I share Ira and Chris' (Kaufman and Horton's) belief that we need a new guidebook for marketing practitioners. The balance of fresh perspective and deep capability building is what most companies are seeking; I am energized to see a book that brings both to the fore so well. I am sure that those who read this book will come away ready to get to the heart of what really needs to change for their companies to become digitally-adroit leaders." - David Edelman, Partner, McKinsey & Co, USA "Digital Marketing: Integrating Strategy, Tactics with Values makes a great contribution to opening up the field of Digital Marketing. " - Anthony Marshall, Global CEO Study Program Director and Strategy and Transformation Leader, International Business Machines, USA "Kaufman and Horton’s Guidebook gives readers an interactive overview of marketing in the digital age. Aspiring digital marketers will find a treasure trove of valuable insights from case studies, expert insights, digital diagnostics, and takeaways within these pages. Leaders and laymen alike can use this as a roadmap for bringing their marketing efforts to life in the 21st century." - Doug Conant, Chairman, Avon Products, USA and Former President & CEO, Campbell Soup Company, USA "The speed of change across society and business due to digital impact has created a demand for new learning tools and dynamically updated information for business and marketing education. Kaufman and Horton have offered a timely digital marketing resource that builds the right context (digital mindset, societal change, integration) along with appropriate detail to educate both students and professionals. Set in an innovative format, the multi-modal, dynamically updated digital resource center is more than a book and promises to meet today’s students where they live – in an integrated, interactive and searchable world." - David Ferguson, Associate Vice President for Emerging Media Initiatives and Executive Director of the Center for Media Design, Ball State University, USA "Business schools have recognized the need to integrate digital marketing into marketing curriculum; however, the integration process is still in its infancy. Kaufman and Horton’s book Digital Marketing will help students and business professionals understand digital marketing and its relationship to marketing strategy. The authors organize the book around their well thought out "Path to Digital Integration" which provides a valuable roadmap for organizations to follow as they make the inevitable transition into a digital marketing age." - Scott A. Inks, Director of H.H. Gregg Center for Professional Selling and Associate Professor, Ball State University, USA "Digital culture has hit marketing harder than it has hit many other disciplines. Ira and Chris have taken their knowledge and experience and created a guidebook that is not just for marketers, but also for anyone in an organization who doesn’t want to get swept away in the coming digital transformation. The authors identify digital personas inside an organization and view digital adoption through their eyes and their actions, especially how they internalize company values. Students need this book so they know what they are walking into out in the workplace, and practitioners need to understand the current state of affairs, so they can usher in the change instead of getting knocked over by it." - Jeffrey L. Cohen, Distinguished Lecturer in Social Media and Marketing Analytics, Ball State University, USA "Kaufman and Horton have translated our generation's fluency with digital tools into a holistic understanding of why they matter, the immense scale of the possibilities they offer, and the practical steps for their effective implementation. For "digital natives," internalizing digital strategy is the missing link. To achieve real-world success, we need guidance to put our digital intuition to work; this book provides what is needed to do so." - Craig Phillips, Senior Program Associate, Partners for Democratic Change, USA "With the continued growth of technology, we now live in a fast-moving digital age. All of us are members of a new digital generation, thus we are presented with endless opportunities, but we need the tools to translate strategy and values into action. Kaufman and Horton provide best practices and dynamic strategies to lock us into what’s current. This is a must-have guidebook for anyone who wants to integrate digital and stay competitive." - Brandon Carroll, Vice President, Koofers Campus Recruiter, USA

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From the Author

Check out this brief interview with authors Ira Kaufman and Chris Horton.

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Product details

Paperback: 368 pages

Publisher: Routledge; 1 edition (October 22, 2014)

Language: English

ISBN-10: 0415716756

ISBN-13: 978-0415716758

Product Dimensions:

6.9 x 1 x 9.9 inches

Shipping Weight: 2 pounds (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

36 customer reviews

Amazon Best Sellers Rank:

#19,537 in Books (See Top 100 in Books)

Great book! It was a little dated however it was definitely help and a lot of practices listed in the book a very usable to change organizations and begin the digital transformation! I hope they put out a revised addition!!

Excellent book! This book provides a great framework to assess one's digital strategy and to think differently about digital marketing. It's filled with some great case studies and it's well organized. Furthermore, its timely and highly relevant to any business.

As a marketer the book has provided me with great insights about DIM and the new DIO and am now more eager to move the company I work for into a DIO. Every marketer needs to read this book and take into consideration the new digital landscape that is upon us. Given that the digital space is changing more qualifications will be needed in this area.

The companies have to transform themselves to adapt the new digital era. Every company will be convinced to change eventually. Kaufman & Horton's Digital Marketing: Integrating Strategy and Tactics with Values book provides such a content that would accelerate the conviction process of the companies. I, as a strategic marketing consultant, have found many useful information in this book that transformed the way I look to digital. Decision-makers in a company which is dedicated to transform in marketing should read this book.

Digital Marketing: Integrating Strategy and Tactics with Values is an excellent guide which provides a practical organizational approach to digital landscape that is built on high value expert insights.5 Step Path to Digital Integration: 1) Adopt a Digital Mindset, 2) Embrace a new Model, 3) Formulate a new Strategy, 4) Execute it's Implementation, 5) Generate Sustainability

Great textbook, very easy to read and on point!

This book is an extremely thorough body of work... valuable framework and extensive resources, including on-line.. A must have if you are in digital or marketing realms.

It`s greate guide book for company which want to keep survival in digital world. I think that if u are owner in firm, then you have to read it right now.

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Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students PDF

Download Ebook ReMaking History, Volume 1: Early Makers

Download Ebook ReMaking History, Volume 1: Early Makers

It is likewise just what you can get from the web connection. You are easy to get whatever there, specifically for searching the book. ReMaking History, Volume 1: Early Makers as one of the referred publication to check out when vacations is additionally supplied in the web site. We are the web site that has numerous finished book types and also categories. Many books from numerous nations are served. So, you will certainly not be hard to seek for greater than a book.

ReMaking History, Volume 1: Early Makers

Download Ebook ReMaking History, Volume 1: Early Makers

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Among referred reading publications that we will provide here is ReMaking History, Volume 1: Early Makers This is an analysis book, a publication as the others. Page by page is arranged as well as pilled for one. But, within every page consisted of by the books consist of very outstanding definition. The significance is what you are now seeking. Nonetheless, every book has their features as well as meanings. It will certainly not rely on that check out however also the book.

Reviewing will certainly not just meet your time openly. It will offer the methods as well as numerous things that can be done when analysis. Obtaining the realities, home entertainment, lesson, as well as expertise can be reached easier by reading guide. You may not only should spare you time for your family or friends. Often, investing few times for analysis will be additionally precious.

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Book Description

Bring history to life by making it yourself

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About the Author

William Gurstelle is an American nonfiction author, magazine writer, and inventor. He is a feature columnist for Make: magazine and the Pyrotechnics and Ballistics Editor at Popular Mechanics magazine.

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Product details

Age Range: 11 and up

Series: Make (Book 1)

Paperback: 144 pages

Publisher: Maker Media, Inc; 1 edition (August 4, 2016)

Language: English

ISBN-10: 1680450603

ISBN-13: 978-1680450606

Product Dimensions:

9 x 0.3 x 8.5 inches

Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

10 customer reviews

Amazon Best Sellers Rank:

#473,276 in Books (See Top 100 in Books)

This book is eye-opening, informative and enjoyable. Many of the inventions from the past date back much farther than many of us understand. The ancient Egyptians, the ancient Greeks and even the ancient cave dwellers came up with important processes and devices still in use today, in modern forms. For example, more than 2,000 years ago, the first coin-operated vending machine dispensed holy water in a Greek temple. More than 4,000 years ago, the ancient Egyptians invented a way to squeeze significantly more juice from wine grapes while separating the juice from the pulp. Perhaps 20,000 years ago, the cave painters who left behind elaborate, beautiful rock paintings worked in their dark caverns by the light of oil lamps. "ReMaking History, Volume 1, Early Makers" devotes 10 chapters to the creations of inventors in ancient times, Medieval times, and Early Modern times (up to the 17th century). The latter inventions range from fishing lures to vacuum pumps. The book shows how to duplicate many of the early inventions using modern materials and explains the processes that make the devices work. (My thanks to O'Reilly for sending a review copy.)

This book is a combination of history and how-to. Each chapter discusses an important invention, the person(s) credited with the discovery, and what made it so darn important. Then it goes on to give instructions on how to make a functionally-similar device. Sometimes they're very close analogs, and sometimes they only copy the function while using better or more modern construction materials, but they all capture the gist of the discovery.Though the writing is geared for younger readers, adults will be needed to assist in all the builds. These aren't little toothpick-and-twine affairs. Some require large pieces of lumber, most require power tools, and a few are quite large contraptions.This is a great book for hands-on learners, the ones who can't really understand a piece of physics or physical history until they can see themselves how a water screw actually works (or, perhaps, prank a friend with a siphon cup).

This is an entertaining and instructive book about a number of important inventions from the ancient Greeks and Egyptians through the mid-17th Century. It combines a little history, a little science, and a little engineering to explain why the inventions are important and how they work.Projects include: an oil lamp, a water screw, a gin pole crane, an oliver (which was new to me), a fishing lure, and others.Most readers will want to try one or more of the projects. The author gives detailed instructions on creating versions of the inventions. Note that many of these projects are rather involved, requiring specialized tools or supplies and adult assistance. Most of them look like fun.

This slender book packs a lot of information about some basic but important inventions and the scientific principles behind them. Alongside the histories of the inventions, there are small experiments/projects that young readers can complete to demonstrate the principles. Everything is clear and the instructions are easy to follow. My only complaint is that the paper does not feel like it's going to hold up well over time: it's glossy and a bit flimsy. That kept me from giving this one five stars without reservations. Overall, though, it's an informative and engaging book that will help children start to understand that the technologies around them did not just fall out of the sky.

This is a great book for kids & adults. It provides the history behind various inventions, the scientific principals as well as instructions on how to make this invention at home. The construction procedures are clear with interim photos. Some of the invention models are quote large and would require buying large wooden poles and such. We found Jacob's Staff is a more doable project for my 4th grader's science fair..It is written in an easy to understand manner that an older elementary school child can read and mostly understand.I was expecting a thick book but this book is only about 100 pages so it is one of a series of books.

This attractive book that adds life to the bare facts of transformative inventions is a pleasure to read. While the included instructions will not have me building any scale models in my home, the how-tos are fascinating. The description says for ages eleven and up. It would be a precocious eleven that would have the vocabulary to comprehend this, but by high school age, it will appeal to the scientifically bent, and will engage readers with such interests up to 100.

Ever wonder how sailors determined their latitude before GPS? Or why the genie's lamp in Aladdin has that iconic shape? ReMaking History explains these historically important inventions (and many more), then provides instructions for recreating them. These projects are pretty intense, but in return for all your work you get real, working facsimiles of the original invention.If your child has any interest in history or science, they'll love doing these projects with you!

Very good explanations on how the old inventions work. Projects involve using tools like dremel, saw, shovel, hammer and such. Nothing extraordinary, but requires adult supervision and help. The writing is very clear and simple and gives information on how the tool was invented, what was before and after, how it was used. Step by step instructions are good with illustrations and also have notes on uses. Very fun way to learn history and science

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ReMaking History, Volume 1: Early Makers PDF

Ebook Galatians (Catholic Commentary on Sacred Scripture)

Ebook Galatians (Catholic Commentary on Sacred Scripture)

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Galatians (Catholic Commentary on Sacred Scripture)

Ebook Galatians (Catholic Commentary on Sacred Scripture)

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From the Back Cover

"Readers of this collaboration between Cardinal Vanhoye and Dr. Williamson will be given not only a clearer understanding of the text but also a greater confidence to proclaim the truth of the one gospel of Jesus Christ in our present day."--Most Reverend Michael Byrnes, Coadjutor Archbishop of Agaña, Guam"Peter Williamson has rendered a great service to interpreters of Galatians with this translation and adaptation of Cardinal Vanhoye's commentary on the letter, notable for its clarity of exposition, ability to go to the heart of the matter, and unrivaled capacity to bring to the interpretation of Paul the wealth of the Catholic tradition. Particularly helpful, from both a pedagogical and a pastoral point of view, are the many sidebars clarifying difficult concepts and addressing sensitive issues, such as Paul's strictures concerning the law in light of Jewish-Christian relations."--Brendan Byrne, SJ, emeritus professor of New Testament, University of Divinity, MelbournePraise for the Catholic Commentary on Sacred Scripture"By bringing together historical background, exegetical interpretation, Church tradition, theological reflection, and pastoral application, this series promises to enkindle thoughtful discussion about the implications of the New Testament for lived Christian faith in the Church today. Its accessible format and multi-angled approach offer a model for teaching and ministry."--Katherine Hayes, Seminary of the Immaculate Conception"The Word of God is the source of Christian life, and the Catholic Commentary on Sacred Scripture is an ideal tool for living our faith more deeply. This extraordinary resource feeds both the mind and the heart and should be on the shelf of every committed Catholic believer. I highly recommend it."--Charles J. Chaput, OFM Cap, Archbishop of PhiladelphiaFor more information on the series, visit www.CatholicScriptureCommentary.com

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About the Author

Cardinal Albert Vanhoye (SSD, Pontifical Biblical Institute) is rector emeritus of the Pontifical Biblical Institute and is a former secretary of the Pontifical Biblical Commission.Peter S. Williamson (STD, Pontifical Gregorian University) holds the Adam Cardinal Maida Chair in Sacred Scripture at Sacred Heart Major Seminary in Detroit, Michigan.

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Product details

Series: Catholic Commentary on Sacred Scripture

Paperback: 224 pages

Publisher: Baker Academic (April 16, 2019)

Language: English

ISBN-10: 0801049725

ISBN-13: 978-0801049729

Product Dimensions:

6 x 9 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#60,364 in Books (See Top 100 in Books)

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Galatians (Catholic Commentary on Sacred Scripture) PDF