Selasa, 30 April 2013

Download Walking in Wonder: Eternal Wisdom for a Modern World, by John O'Donohue

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Walking in Wonder: Eternal Wisdom for a Modern World, by John O'Donohue

Review

"This marvelous posthumous collection from Irish poet-philosopher O’Donohue (Anam Cara) comes as an unexpected gift for his fans...[his] work remains a rich banquet for those interested in spirituality and his particular expression of contemporary Celtic mysticism." —Publishers Weekly"This book you now hold in your hands is a treasure." —Krista Tippett, host of On Being"A celebration of the beauty and mystery of everyday things. Walking in Wonder is a delight." —Deepak Chopra, New York Times bestselling coauthor of You Are the Universe"This wondrous, panoramic lens of John O'Donohue as mystical theologian, purveyor of the divine imagination, genius of intellect and fierce social-justice activist is a vital gift bestowed by fellow pilgrim and beloved friend John Quinn to a world urgently in need of spiritual replenishment and activism." —Ellen Wingard, coeditor of Enlightened Power: How Women Are Transforming the Practice of Leadership"John O'Donohue's wondrous words illuminate the pages of this magnificent book as they bring clarity and inspiration to our rapidly changing world. Whether we're discovering John for the first time, or we have already been transformed by the poetry and prose of this profound philosopher, poet, and mystic, Walking in Wonder offers us all a unique opportunity to enter a compelling conversation about the most important yet often hidden challenges of finding meaning and connection in our modern lives." —Daniel J. Siegel, MD, clinical professor at the UCLA School of Medicine and New York Times bestselling author of Aware: The Science and Practice of Presence"What John O'Donohue could do with words simultaneously baffles, delights and soothes the heart." —Jon Kabat-Zinn, author of Full Catastrophe Living and Falling Awake"John O'Donohue's contribution as a prophet will continue. His work as a writer and a poet will endure. These conversations between John O'Donohue and John Quinn, maybe Ireland's most thoughtful broadcaster, offer a unique insight into the power of wonder and the importance of symmetry in all aspects of our lives. A powerful contribution." —President of Ireland, Michael D. Higgins“How glorious it is to hear the voice of John O’Donohue again, the lark-tongued poet, philosopher, theologian and anam cara, who left his imprint on everyone he met. Anyone who spent time with him—in person or in books—came away changed. In this spirited conversation, John is fiercely alive with the electric fizz of being, fully attuned to life, ruminative, and so infused with wonder that every question becomes a lantern. As ever, he delves deeply into the plateaus of being human, and explores the thresholds that arise, frighten, butmust be crossed to become the self one dreams. I so cherish this unexpected gift.” —Diane Ackerman, author of The Zookeeper’s Wife"As this magnificent book demonstrates, even on the printed page John O’Donohue’s voice—so lyrical and eloquent, so profound and impassioned—flashes vividly to life, beautifully capturing a radiant soul filled with humor, compassion and utter selflessness. Indeed, John not only brilliantly articulated the magic and necessity of joy and gratitude, he ignited a sense of genuine awe in every life he encountered, and he will undoubtedly inspire future generations to learn how to infuse their own lives with meaning and wonder.” —Andrew Carroll, New York Times bestselling author and the cofounder, with the Nobel laureate Joseph Brodsky, of the American Poetry & Literacy Project“John Quinn’s self-effacing work as editor and broadcaster is rightly renowned. Here he presents, for wider audiences, his absorbing conversations with John O’Donohue’s glorious, far-seeing, far-reaching spirit. Welcome to these luminous encounters!” —Lelia Doolan, Irish activist in various fields“In these conversations, John Donohue’s timely words feed the deep spiritual hunger that creeps into our hearts as individuals and our nation as a whole. He reframes the human story of fear, aging, death, otherness and absence, reminding us that they are all bound up in the mystery of wonder. O’Donohue lives on as a prophetic and priestly presence for such a time as this.” —Rev. Dr. Katharine Henderson, president of Auburn Seminary“In each chapter the reader experiences a rich and exhilarating new conversation. We witness a man whose intellect and life force are in full bloom, deeply rooted in spirit, humor, curiosity and compassion. John invites us to pause and reflect, challenging us to reach beyondour well-trod and comfortable assumptions.” —Richard Harrell, musician and educator at the Juilliard School, San Francisco Conservatory, and Orfeo Foundation“Luminous! Walking in Wonder shines light on life’s dark mysteries and offers sustenance for spiritual hunger. As you confront the inevitable thresholds of loss, absence and aging, this book will serve as a road map to help you navigate with grace, gratitude and a fearless heart. John O’Donohue’s elegant words are a call to live with abundance, to look inward with courage and to look outward with compassion. They are a reminder to embrace the wild energy of your soul.” —Gina Vild, coauthor of The Two Most Important Days: How to Find Your Purpose—and Live a Happier, Healthier Life“John O’Donohue’s insights in this new collection offer a glimpse into the wonder and presence of knowing him. His signature themes rooted in Celtic spirituality and contemplative exploration offer bread crumbs on the path, encouraging us to embrace the beauty and gift of each day.” —Davy Spillane, Grammy Award–winning musician and composer at North Atlantic Music, Ireland“This volume is a testament to the timelessness of John O’Donohue’s wisdom. His words are not only inspirational to those of us catalyzing substantive social change but compel us to consider how we nurture, support and thrive amidst chaos.” —Rev. Diane J. Johnson, PhD, national interfaith and social justice activist, and founder and president of Mmapeu Management Consulting

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About the Author

JOHN O'DONOHUE was a poet, philosopher and scholar, a native Gaelic speaker from County Clare, Ireland.  He was awarded a PhD in Philosophical Theology from the University of Tübingen, with post-doctoral study of Meister Eckhart.  John's numerous international best-selling books: Anam Cara, Beauty, Eternal Echoes, and the beloved To Bless the Space Between Us, among many others, guide readers through the landscape of the Irish imagination.   JOHN QUINN is a former broadcaster with RTE Radio [Irish National Radio]. An award-winning writer of children's fiction, he has also authored/edited several other books including an adult novel, two memoirs and a number of books based on his radio work, notably Walking in Wonder. He lives in County Galway, Ireland.

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Product details

Hardcover: 208 pages

Publisher: Convergent Books (November 6, 2018)

Language: English

ISBN-10: 0525575286

ISBN-13: 978-0525575283

Product Dimensions:

5.8 x 0.7 x 8.5 inches

Shipping Weight: 11.2 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

26 customer reviews

Amazon Best Sellers Rank:

#7,003 in Books (See Top 100 in Books)

Kind and necessary words for our bewildering times. Keep in mind this work is a compilation of audio interviews with O’Donohue so it doesn’t go deeply on some topics and some of his phrasing is repetitive because O’Donohue is speaking off the cuff albeit thoughtfully. Anyone who wants more can pick up the lovely books O’Donohue wrote before he died. But this book is a refreshing quick read when one needs a reminder of light and what’s important.

I'm a huge fan of the late Irish poet/writer John O'Donohue so I was very interested to read this. I have several of the books he has written, including Anam Cara, which I have returned to regularly for consolation and inspiration.This book is based on a series of radio conversations O'Donohue had with John Quinn shortly before his death. The topics include those he's touched on in other works but it is not repetitive and worth reading even by those of us who are very familiar with his other books.His Celtic background and mythology permeate his writing and adds a dimension to his work that I greatly enjoy.I find it very difficult to describe his and other writings that have a spiritual bent, as it were. You either appreciate these types of insights and ruminations, or you don't.I received an advance copy without numbers for the table of contents, which made it a bit challenging at time to navigate quickly to topics that interested me.A chapter of particular interest (and relevance!) to me was Aging. O'Donohue does not pretend that it is not without challenges but he speaks of its "...great liberation and freedom."The chapter entitled "Absence" was just fascinating to me.If you know someone who you think might appreciate his writings, this would make a lovely gift. And if you're already a fan, it's a gift to give yourself.

I was predisposed to love this book after discovering John on Krista Tippet's On Being.It did not disappoint.In fact it was even more richer and illuminating than I was expecting.

This is a warm cozy fire with a treasured friend. Savoring every chapter. More please. Publish more. Thank you so much for utilizing Kindle!!

Very good meditation book

Love John O’Donohue. A precious gift to read him again. His words and voice echoing in my mind. He left this world too soon!

Favorite

A wonderful read, I also indulged in the Audible version which, read by John’s brother, Pat, was almost like listening to Himself. One last gift from this sparkling soul.

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Minggu, 21 April 2013

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Product details

Calendar: 28 pages

Publisher: BrownTrout Publishers; Square 12x12 edition (June 1, 2018)

Language: Multilingual

ISBN-10: 1975401425

ISBN-13: 978-1975401429

Product Dimensions:

11.8 x 0.2 x 12 inches

Shipping Weight: 9.4 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#1,070,576 in Books (See Top 100 in Books)

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Product details

File Size: 18497 KB

Print Length: 12582 pages

Publisher: Oregan Publishing (April 29, 2017)

Publication Date: April 29, 2017

Sold by: Amazon Digital Services LLC

Language: Spanish

ASIN: B072F216H7

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Jumat, 22 Maret 2013

PDF Ebook Medical Entomology: A Textbook on Public Health and Veterinary Problems Caused by Arthropods

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Medical Entomology: A Textbook on Public Health and Veterinary Problems Caused by Arthropods


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This is a very welcome publication that should find awide readership; there are no competing books that cover the subjectsof medical and veterinary entomology so well.'Annals of Tropical Medicine & Parasitology, 95:1 (2001)...it is written in a readable and easily intelligiblelanguage. This is especially important for students for whose mothertongue is not English. In fact this book is one of the best textbooksI have ever read. I have no doubt this book will become the standardtextbook in medical entomology not only in the United States andEnlgish-speaking countries but all over the world.'European Journal of Entomology, 98:150 (2001)This reviewer find Eldridge and Edman's "MedicalEntomology" the most attractive for students in terms of price, quality fo publication, organization and writing style, and thepowerful assemblage of authors (most of the current authorities in thefield of medical entomology in the United States). Other textbookshave their strengths and target audiences. For advanced students, thisis the most complete book currently available.'Journal of Medical Entomology

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Product details

Hardcover: 659 pages

Publisher: Springer; 2nd edition (December 31, 2003)

Language: English

ISBN-10: 1402014139

ISBN-13: 978-1402014130

Product Dimensions:

8.2 x 1.7 x 10.8 inches

Shipping Weight: 3.8 pounds (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

2 customer reviews

Amazon Best Sellers Rank:

#4,813,273 in Books (See Top 100 in Books)

One of the better text books I have seen- it does not put me to sleep, and is informative. The book is organized by arbopathogen rather than vector. It does focus on the vectorial aspects of disease transmission and pathogen life cycle. The writing is not so clinical that non-physicians can't understand what is being discussed. All in all, this is a good book to add to a personal research library.

I found this book useful. It contains a lot of information on arthropods of medical importance and is detailed on each aspect. It is divided into sizeable sections relating to e.g. specific diseases and I found it a bit wordy and took a little time to negotiate to the information I required. It contains some good diagrams and references to other sources.

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Kamis, 14 Maret 2013

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The Illustrated Encyclopedia of Country Living, by Abigail R. Gehring

About the Author

Abigail R. Gehring is the author of several cookbooks including Healthy Gluten-Free Diet and The Complete Juicer. Her love of tea started early in life and was cemented after a stint living in England. She lives in Marlboro, Vermont.

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Product details

Paperback: 896 pages

Publisher: Skyhorse; 1 edition (October 26, 2011)

Language: English

ISBN-10: 1616084677

ISBN-13: 978-1616084677

Product Dimensions:

8.4 x 1.4 x 10.9 inches

Shipping Weight: 5.5 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

77 customer reviews

Amazon Best Sellers Rank:

#486,941 in Books (See Top 100 in Books)

I think this book is excellent as a sort of jump start into homesteading and self-sufficiency. As with just about any encyclopedia, it does not cover subjects in great detail, but it does cover quite a few of them. In fact, its contents range from the animals one might consider having on a small homestead, information on certain foods (a section on beer making, making butter, and maple syrup, for example), ideas on how to make birdhouses, gates and fences, and poultry houses, to making baskets and much more. There is even a little snippet on knitting, making rag rugs, and what to do in the event of a wildfire. There is a section on energy (solar and wind), and, of course, a gardening section. Rest assured, I've left many topics out.I do think it's important to note, since I know from experience that not everyone immediately recognizes this, that one book cannot even begin to do justice to such a myriad of subjects. This book is for getting your feet wet, for putting ideas in your head (for example, I had not even considered my energy source for the homestead I'm planning, until I flipped through this book and ended up in that section.)It's got great photographs, and would be a pretty and informational coffee table book. Where I happened to know a thing or two about a subject, the book seemed mostly accurate. There is only one point right now that I would like to make clear is wrong. The photo on page 33 of some person milking a goat is HORRIBLE. That is *not*, I repeat, *not* the way one milks a goat. What's the big deal, you might say? People do things differently, right? Not in this case. If you go around yanking and pulling on the teats of an milking mammal, you are not only going to hurt the poor creature, you are also going to damage the udder, causing disease (called mastitis) or causing the animal to give less milk because of pain and stress. I can't even look at the picture, it's so clearly wrong and so clearly injuring the poor goat. It is a picture of what *not* to do. Please, please do *not* take your cue on milking goats from this book.There are many, many wonderful books on the subject. Raising Milk Goats Successfully by Gail Luttman, Storey's Guide to Raising Dairy Goats, 4th Edition by Jerome Belanger and Sara Thomson Bredesen (if you ignore the section telling you to drown unwanted kids), and Sue Weaver's The Backyard Goat: An Introductory Guide to Keeping and Enjoying Pet Goats, from Feeding and Housing to Making Your Own Cheese are all far, far better references on how to milk. Please do more research on milking besides this book. The photo here is cringe-worthy. Again I stress that this book is the sort that would tell you what kind of information you want to know. This book might, for example, pique your interest in making your own candles, or in raising sheep for milk (yes, milk), or making your own jelly. Once you know what you want to do with your country home, you can get the appropriate books.Overall, I think it a good purchase, especially if you just have a vague idea about somehow producing your own food or doing useful crafts.I've noted that some people are wondering about the relationship between this book and Carla Emery's The Encyclopedia of Country Living. Since I own both and pursue both on a regular basis, I thought I'd give my thoughts. First of all, despite similarity in name and information, they are not the same. This book, I am sure, is not meant to be a continuation or supplement to Ms. Emery's. They simply have similar names. The most obvious difference is that while this book totes many, many photographs, Ms. Emery's has a few black and white sketches. This book has less actual information (it does give many of its pages to illustrations, after all) but is far better organised. Ms. Emery's book is older, and fantastic, as well as inclined to ramble--I enjoy the rambling, but those who prefer simple information to biographical snippets, would probably prefer Ms. Gehring's book.This book is much more matter-of-fact than Ms. Emery's. For example, in this (Gehring) book, the section on turkeys is very matter-of-fact. It talks about some of the breeds, housing, food, slaughtering, the hatching of chicks and raising of poults (young turkeys), and diseases. These subjects are treated lightly and succiently. It's enough to know whether you would be interested in more information about the bird or not (for me, no, I don't want to raise turkeys). In Carla Emery's book, these subjects are also treated---and includes things like how turkeys make babies and recipes for turkey meat. On top of that, it adds anecdotes on turkey behavior, how some are like pets and how some terrify adult men. It's just a different feel; this book is no where near as personal. Carla Emery's book talks about her faith on occasion. It's not preachy, holier-than-thou talk, but just woven into her narrative, which is completely understandable, considering she was a Christian. Personally, I'm glad to have both. It's much easier to find information in Gehring's book, and it is very sound as far as I know. Carla Emery's book is far more emotional and personal. Both have a lot of value.

In preparing for my husband and I to move to a more self-sufficient lifestyle, I placed a large order of books. This was the only book that was a dud. The book is very large and thick and has beautiful photos, but the redeeming qualities end there.The author has attempted to address a huge number of subjects. The pages are very think and shiny with very large pictures on almost every page. Also, the font is large, spread out, and the pages have large margins. Unfortunately this leaves very little room for actual information. This is just a surface introduction to each subject - all fluff and no real substance.For example, there are only 5 pages devoted to the making of cheese and 2 1/2 pages of that are photos and illustrations. There are 5 pages on raising cows and over 2 1/2 pages are photos. Sure, the full page photo of the calf is very cute, but helps absolutely none in learning how to raise and care for cows. Even more strange, she wastes space on odd subjects like egg blowing, mosaic flowerpots, pine cone birds, gingerbread houses, wedding decorating, and terrariums. These do not strike me as necessary country skills.It is basically a list of subjects on which you may want to do further research. To do so, you will have to get more books that, unlike this one, actually contain helpful information. This one is not worth the price of the book or the space on my bookshelf - I am returning it.On the positive side, I got three other great books in my order that I would highly recommend. Storey's Basic Country Skills: A Practical Guide to Self-Reliance and The Self-Sufficient Life and How to Live It are full of information and helpful illustrations. But my hands down favorite was The Encyclopedia of Country Living, 40th Anniversary Edition. I am completely amazed at the amount of information she managed to pack into one book - 1,000,000 words!If you don't care about anything other than pretty shiny photos, you may like this book, but if you want real information and instruction, I would pass on it.

Great general information guide. They never really go into too much detail aside form a few random subjects, but its a great way to find out what you may be interested in. If you run across something that seem interesting, there is a good chance that you will end up buying another book that goes into more specifics. I will say that I have actually used it several times when I run into a wall on what im supposed to do on different projects. I would recommend that you keep thins book in your house just for reference

Bought this as a gift to someone dreaming of living off-grid. It is a great read (although I didn't read the entire volume I did scan it and speedread a few chapters) and the illustraions and pictures are extremely helpful. I highluy recommend any and all of Ms. Gehring's books but this particular volume is an absolute essential for your library even if you are an urban dweller. The gardening tips are excellent and totally organic.

I have been dreaming of living a country life for years now. So to celebrate the purchase of our mini farm, my husband bought me this book. There is a plethora of information in here. It isn't really the kind of book you just read through, it is a comprehensive reference guide with information about keeping animals, growing a garden, and even making furniture. i have a feeling this book is going to be my new best friend as I embark on my new adventure.

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Sabtu, 02 Maret 2013

PDF Ebook Color Management & Quality Output: Working with Color from Camera to Display to Print (The Digital Imaging Masters Series)

PDF Ebook Color Management & Quality Output: Working with Color from Camera to Display to Print (The Digital Imaging Masters Series)

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Color Management & Quality Output: Working with Color from Camera to Display to Print (The Digital Imaging Masters Series)

Color Management & Quality Output: Working with Color from Camera to Display to Print (The Digital Imaging Masters Series)


Color Management & Quality Output: Working with Color from Camera to Display to Print (The Digital Imaging Masters Series)


PDF Ebook Color Management & Quality Output: Working with Color from Camera to Display to Print (The Digital Imaging Masters Series)

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Color Management & Quality Output: Working with Color from Camera to Display to Print (The Digital Imaging Masters Series)

About the Author

Tom P. Ashe, the Associate Chair of the Masters of Professional Studies in Digital Photography at the School of Visual Arts in New York City, is an internationally recognized educator and consultant in digital photography and color management. He received his Bachelor of Science in Photography from the Rochester Institute of Technology in Rochester, NY, and his Masters of Applied Science in Photography from RMIT University (formerly Royal Melbourne Institute of Technology) in Melbourne, Australia. Tom’s background as a photographer, fine art digital printmaker, and product development specialist for Eastman Kodak, Monaco Systems, and Polaroid, gives him a unique understanding of the aesthetic and technical issues in digital photography today. Series Editor Katrin Eismann is the Chair of the Masters of Professional Studies in Digital Photography at the School of Visual Arts in New York City. Known as the Photoshop Diva, Katrin is an internationally respected artist, teacher, and author. She specializes in creative digital photography and the impact of emerging technologies upon professional photographers, artists, and educators.

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Product details

Series: The Digital Imaging Masters Series

Paperback: 344 pages

Publisher: Focal Press; 1 edition (February 15, 2013)

Language: English

ISBN-10: 0240821114

ISBN-13: 978-0240821115

Product Dimensions:

9 x 1.2 x 8.8 inches

Shipping Weight: 3 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

26 customer reviews

Amazon Best Sellers Rank:

#294,658 in Books (See Top 100 in Books)

I'm actually only half finished reading this book but I can already see that this is a 'must read' text for anyone who is serious about fine arts printing. I am already quite familiar with most of what he's writing about and that gives me some perspective in reviewing the quality and quantity of knowledge found in this book. Even with my experience in fine arts printing, I've already learned several new things and clarified many other concepts about color management.How can a book on such a technical subject be so hard to put down? This one is so engaging and packed with history, facts, suggested settings and techniques that it completely holds my interest. The depth that Ashe goes into is sometimes more information than you might need, but if you really want to understand why things are the way they are in color management, then this comprehensive treatment is an aspect of his writing that can be appreciated.Due to the in-depth and often complex nature of the subject matter, beginners may find Ashe's book a bit intimidating. But, if you already have some experience in color management work flow, the book can be invaluable. I've been highlighting and page marking the heck out the book so far, and will use it as one of my main references.Color Management & Quality Output is certainly up-to-date but this will remain true only for a few years at best due to the rapid evolution of the software and hardware associated with color management and printing.

It's great to see another book out on Color Management and the info is well presented. I made a mistake in buying the kindle version - most illustrations and diagrams are so small and compressed that you can't read them (enlarging them just brought up blurry images)! I've tested it on my Kindle FireHD and Kindle Reader for Mac with the same result. If you are thinking of buying - get the actual book!

A real book of tons of highly technical information given in a way that you actually learn, IF you DO it as they say.

Clearly written and comprehensive. I've looked at other advanced color management books and this one seems to be the easiest to understand.

A must-read! Really goes into detail, everything you need to know!

good info if you have no experience with color management.

A new classic. One of the best books covering this topic(s) since the books written by Bruce Fraser.

This book will tell you EVERYTHING you ever wanted to know about how to get what you see on your monitor to print out on your printer

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Color Management & Quality Output: Working with Color from Camera to Display to Print (The Digital Imaging Masters Series) PDF

Color Management & Quality Output: Working with Color from Camera to Display to Print (The Digital Imaging Masters Series) PDF
Color Management & Quality Output: Working with Color from Camera to Display to Print (The Digital Imaging Masters Series) PDF

Jumat, 15 Februari 2013

Ebook Download Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

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Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

Review

"Modern marketing must be reconstituted to move into the digital age. I applaud Kaufman and Horton’s effort to advance marketing. This book will prepare executives, managers, owners, and students to integrate digital marketing strategies and tactics with core values and business goals to achieve unprecedented levels of efficiency and innovation." - Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA "Digital Marketing is destined to become the next "must read" for business, academia and anyone trying to master the digital age. Kaufman and Horton provide a Connected Digital Experience (integrating print, video, internet and mobile), taking this subject area to the next level in both content and delivery." - Don Mathison, former Senior Vice President, Media General Cable TV, USA  "Kaufman and Horton have tackled one of the most important aspects of how corporations need to conduct their digital transformation – capturing the new digital and social customer experience opportunities by shifting the marketing mindset. In Digital Marketing the authors articulate not just the challenges of this new digital marketing era, but the strategies, tactics and tools require to drive real business opportunities." - Didier Bonnet, Senior Vice President and Global Practice Leader, Capgemini Consulting, UK "As a long-time advocate of a shift in the nature of marketing, I share Ira and Chris' (Kaufman and Horton's) belief that we need a new guidebook for marketing practitioners. The balance of fresh perspective and deep capability building is what most companies are seeking; I am energized to see a book that brings both to the fore so well. I am sure that those who read this book will come away ready to get to the heart of what really needs to change for their companies to become digitally-adroit leaders." - David Edelman, Partner, McKinsey & Co, USA "Digital Marketing: Integrating Strategy, Tactics with Values makes a great contribution to opening up the field of Digital Marketing. " - Anthony Marshall, Global CEO Study Program Director and Strategy and Transformation Leader, International Business Machines, USA "Kaufman and Horton’s Guidebook gives readers an interactive overview of marketing in the digital age. Aspiring digital marketers will find a treasure trove of valuable insights from case studies, expert insights, digital diagnostics, and takeaways within these pages. Leaders and laymen alike can use this as a roadmap for bringing their marketing efforts to life in the 21st century." - Doug Conant, Chairman, Avon Products, USA and Former President & CEO, Campbell Soup Company, USA "The speed of change across society and business due to digital impact has created a demand for new learning tools and dynamically updated information for business and marketing education. Kaufman and Horton have offered a timely digital marketing resource that builds the right context (digital mindset, societal change, integration) along with appropriate detail to educate both students and professionals. Set in an innovative format, the multi-modal, dynamically updated digital resource center is more than a book and promises to meet today’s students where they live – in an integrated, interactive and searchable world." - David Ferguson, Associate Vice President for Emerging Media Initiatives and Executive Director of the Center for Media Design, Ball State University, USA "Business schools have recognized the need to integrate digital marketing into marketing curriculum; however, the integration process is still in its infancy. Kaufman and Horton’s book Digital Marketing will help students and business professionals understand digital marketing and its relationship to marketing strategy. The authors organize the book around their well thought out "Path to Digital Integration" which provides a valuable roadmap for organizations to follow as they make the inevitable transition into a digital marketing age." - Scott A. Inks, Director of H.H. Gregg Center for Professional Selling and Associate Professor, Ball State University, USA "Digital culture has hit marketing harder than it has hit many other disciplines. Ira and Chris have taken their knowledge and experience and created a guidebook that is not just for marketers, but also for anyone in an organization who doesn’t want to get swept away in the coming digital transformation. The authors identify digital personas inside an organization and view digital adoption through their eyes and their actions, especially how they internalize company values. Students need this book so they know what they are walking into out in the workplace, and practitioners need to understand the current state of affairs, so they can usher in the change instead of getting knocked over by it." - Jeffrey L. Cohen, Distinguished Lecturer in Social Media and Marketing Analytics, Ball State University, USA "Kaufman and Horton have translated our generation's fluency with digital tools into a holistic understanding of why they matter, the immense scale of the possibilities they offer, and the practical steps for their effective implementation. For "digital natives," internalizing digital strategy is the missing link. To achieve real-world success, we need guidance to put our digital intuition to work; this book provides what is needed to do so." - Craig Phillips, Senior Program Associate, Partners for Democratic Change, USA "With the continued growth of technology, we now live in a fast-moving digital age. All of us are members of a new digital generation, thus we are presented with endless opportunities, but we need the tools to translate strategy and values into action. Kaufman and Horton provide best practices and dynamic strategies to lock us into what’s current. This is a must-have guidebook for anyone who wants to integrate digital and stay competitive." - Brandon Carroll, Vice President, Koofers Campus Recruiter, USA

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From the Author

Check out this brief interview with authors Ira Kaufman and Chris Horton.

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See all Editorial Reviews

Product details

Paperback: 368 pages

Publisher: Routledge; 1 edition (October 22, 2014)

Language: English

ISBN-10: 0415716756

ISBN-13: 978-0415716758

Product Dimensions:

6.9 x 1 x 9.9 inches

Shipping Weight: 2 pounds (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

36 customer reviews

Amazon Best Sellers Rank:

#19,537 in Books (See Top 100 in Books)

Great book! It was a little dated however it was definitely help and a lot of practices listed in the book a very usable to change organizations and begin the digital transformation! I hope they put out a revised addition!!

Excellent book! This book provides a great framework to assess one's digital strategy and to think differently about digital marketing. It's filled with some great case studies and it's well organized. Furthermore, its timely and highly relevant to any business.

As a marketer the book has provided me with great insights about DIM and the new DIO and am now more eager to move the company I work for into a DIO. Every marketer needs to read this book and take into consideration the new digital landscape that is upon us. Given that the digital space is changing more qualifications will be needed in this area.

The companies have to transform themselves to adapt the new digital era. Every company will be convinced to change eventually. Kaufman & Horton's Digital Marketing: Integrating Strategy and Tactics with Values book provides such a content that would accelerate the conviction process of the companies. I, as a strategic marketing consultant, have found many useful information in this book that transformed the way I look to digital. Decision-makers in a company which is dedicated to transform in marketing should read this book.

Digital Marketing: Integrating Strategy and Tactics with Values is an excellent guide which provides a practical organizational approach to digital landscape that is built on high value expert insights.5 Step Path to Digital Integration: 1) Adopt a Digital Mindset, 2) Embrace a new Model, 3) Formulate a new Strategy, 4) Execute it's Implementation, 5) Generate Sustainability

Great textbook, very easy to read and on point!

This book is an extremely thorough body of work... valuable framework and extensive resources, including on-line.. A must have if you are in digital or marketing realms.

It`s greate guide book for company which want to keep survival in digital world. I think that if u are owner in firm, then you have to read it right now.

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