Free Download Marketing: A Love Story: How to Matter to Your Customers

Free Download Marketing: A Love Story: How to Matter to Your Customers

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Marketing: A Love Story: How to Matter to Your Customers

Free Download Marketing: A Love Story: How to Matter to Your Customers

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Audible Audiobook

Listening Length: 2 hours and 1 minute

Program Type: Audiobook

Version: Unabridged

Publisher: Gildan Media, LLC

Audible.com Release Date: January 22, 2016

Whispersync for Voice: Ready

Language: English

ASIN: B01AWPMOHE

Amazon Best Sellers Rank:

I am the CEO of a pretty good size company and I found this book to be inspiring. The authors basic point, that we get caught up in the short-term way too much and don't think about building relationships and deeply connecting with customers nearly enough, is spot on and really resonated with me.The book helps us refocus, and it does it with incredibly beautiful, sometimes almost poetry-like prose.My only detraction is that I wish the book was a little longer and included actual case studies with a step-by-step analysis of how real companies actually built out customer focused and relationship building principles and what effect there was on the subject company's business results.It's relatively easy to talk about sweeping concepts with soaring prose. As always, execution is key and the devil is in the details. The book is short on this.If the author would have taken her fantastic concepts and then showed how they were applied with step by step details that would help companies create an actionable roadmap, then this book would have been a seminal work.

At this point I've read all but one of Bernadette's books. Because she speaks my language, uses my tone and talks of the spaces I have an interest in, she pretty much need not advertise me any of her books.When I see them, I buy. Because it's Bernadette. "My" Bernadette.Now replace the word "Bernadette" with your company. How I feel about her work is how your customer should feel about your company. They should want your product because to them, your product is "theirs".That's the great reminder I took away from this book. Love trumps noise.

I really enjoyed this book-to say the least. I was required to read a book for my strategy business class so naturally I looked up short books that applied to my major (Marketing). The knowledge I gained from this book does not amount to the number of pages it has. Each page was filled with wonderful advice for business success and even advice for life. It gave wonderful, applicable examples that made concepts easier to remember and learn from. That being said, I learned so much and look forward to recommending it to my friends in marketing and also my dad who has been an entrepreneur for many years. As successful as he has been, I think he would even learn something from it. Well done. I look forward to looking back on my highlighted portions on my favorite pages.

While the title goes a bit far - ultimately marketing is about making sales, not love - Jiwa eloquently conveys her theme that the days of the old hard-edged, hard-sell marketing and advertising are numbered, thanks to the might of the internet and the way people now seek and consume information. She argues powerfully that content marketing is the answer in this digital and cynical world , because brands make themselves useful to people by providing them with valuable information, and build a relationship with them that can eventually make them loyal customers.Marketing is about people, not just metrics and analytics. And people are deeply emotional in their decision-making; good content connects with them emotionally. She writes: "Great content doesn't feel like marketing - it feels like a gift."

Really hammers home the fact that Marketing is a story, a story that needs to matter rather than something that needs to be forgotten. Marketing of today is also different from the marketing of yesteryear and we really need to change our attitude about what marketing is before we find ourselves as extinct as the dinosaurs. The choice is your, read this book and fall in love with it and what it communicates and start mattering or don't and learn how little you mattered to your (ex)customers.

Marketing: A Love Story: How to Matter to Your Customers, written by Bernadette Jiwa is the perfect book for all businesses, primarily Entrepreneurs looking for strategies to reach their customers. The book’s main question and argument discusses ways in which businesses can make ideas reach people and relate to people rather than have countless ideas that but without purpose. She discusses how people, marketers in particular, never run out of ideas but the major issue is how to make these ideas stick with people and truly make them matter in people’s lives.The book is a quick and easy read at a little over 100 pages; however Bernadette Jiwa gets her point across and leaves readers thinking about what they have just read immediately and also long after they finish reading. Bernadette Jiwa argues that businesses and retailers are very focused on getting customers into a store and out of the store however they do not truly care about why the people are there. For businesses, it ultimately just comes down to selling products and getting more customers in and out of the store and making money, which she argues should not be the case. Another interesting point Bernadette Jiwa makes is that people trust brands because they convey a level of reliability. When people give brands this trust they deserve it in return. The opening of this book captivated me and kept me thinking throughout the novel about various companies and whether or not they fulfil what Bernadette Jiwa discusses in Marketing: A Love Story: How to Matter to Your Customers. It was interesting when thinking about the successful companies in the world and how they truly actually do fulfill everything that Jiwa discusses in this book.Throughout the book Bernadette Jiwa provides great examples from the real world for business and entrepreneurs to succeed. She begins with discussing Mission Statements which truly is the beginning for most companies trying to make a living in the world. She then goes into what makes a successful product or company and gives great advice and again supplies real world examples to the readers in order to get them thinking. She uses companies that are the best in their industry such as LEGO. Bernadette Jiwa discusses how companies try to copy the successful companies but ultimately fail and why they fail. The entire book is extremely thought provoking and filled with useful tips for everyone looking to run a successful business. She ends the book answering the question she set out to answer in the beginning which is how to continuing coming up with ideas that matter.In Marketing: A Love Story: How to Matter to Your Customers, Bernadette Jiwa provides a comprehensive description of how to be successful as a business. The primary audience is smaller businesses and entrepreneurs, however the book has truth for every company no matter how large or how small. Bernadette Jiwa does a great job in using real businesses as examples for her various points. This is what makes the book so thought provoking. While reading this book I couldn’t help but think about the companies in the world that are successful and applying the techniques and tips that Bernadette Jiwa discusses to these companies and realizing that most of the great companies do use these techniques. This analysis shows that this book has a great deal of truth in it and shows how well written the book is. I would recommend this book to anyone interested in any aspect of business and would highly recommend that anyone who is interested in marketing read this book as it provides a great strategy to both successful marketing and successful business. Bernadette Jiwa is extremely successful in providing insight to readers about how to create and sustain a good business and transform the business from good to great.

SO I have ZERO exxperience with marketing and this was the first book I read. It was a great book to get me in the right mind set and I use some of her sentence stems when thinking about crafting a message. Well written. Great for a total noob.

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Ebook Free The Viper Within, by Sam Mills

Ebook Free The Viper Within, by Sam Mills

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The Viper Within, by Sam Mills

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7:00 p.m.: Two hours to go . . . In two hours' time I-and the rest of the Brotherhood-will kidnap a terrorist.Our code name for this terrorist is SNAKE. By kidnapping SNAKE tonight, we-the Brotherhood of the Religion of Hebetheus-will prevent a bomb from going off at St. Sebastian's Secondary School. If I lean out of my bedroom window and look beyond the jagged patchwork of rooftops, I can see its metal railings, waving treetops, green playing fields. I picture what might have been, papier-mached out of TV images. Red blood sprayed across red brick. Parents hugging teenagers. EMTs lifting them into ambulances. Smoke spiraling up across a blistered sky. We will prevent all that.I reach under my bed and pull out the wooden box, sifting through rustles of tissue paper. When Jeremiah first passed it on to me, I had this compulsion to just look at it. Sometimes two, three times a day. Just opening the box made my hands shake with anticipation. The virgin glint of the knife, arrowing through the paper, caused a firework to explode inside me; long after I'd put it back and tucked it under my bed, little sparks would fly through me for the whole day.But over the last few days, whenever I've taken it out, I feel blank. I stare down at it now-nothing. Just a bit of metal trapped in a wooden handle.I look at the posters on my walls and think: Slash them! Will that bring the knife back to life? Then I remember Jeremiah's words: We must keep acting as though everything is normal. A slip by just one of us will destroy our sacred mission.I slice up air. Picture the blade held against a brown throat. How light or hard should I press it so as to provoke fear but not draw blood?I hold it up so it catches the last of the sunset, narrowing my eyes until the silver blurs into a thinner knife of pure light. In its shimmers, I see all our faces: Thomas, Martyn, Chris, Raymond. And Jeremiah, our prophet, with his wise eyes and gentle smile."Jon! Dinner's ready!"The knife slips and slices against my thumb, drawing a thin dribble of blood.I hear a creak on the stairs and quickly shove it under my pillow."I've made lasagne-your favorite.""Coming, Mum."7:15 p.m.: One hour and forty-five minutes to go . . . "Can you just finish laying the table, Jon? I forgot the serving mat. There. . . . Thank you."This morning, when it was twelve hours to go, I forced myself to eat a bowl of cereal, but it felt like eating stones and on my way to school I spewed it up in some bushes.A red trickle has reached the tines of my fork. I quickly look at Mum, but she is engrossed in her own world. She eats like a sad bird, taking tiny little mouthfuls, as though eating is a luxury she feels she doesn't quite deserve.I press my thumb hard against the fork to stanch the flow from the cut, but my blood laces the lasagne with a salty, metallic taste.My eyes sweep across the table and I notice that she has done it again. She has laid a third mat. Even though it's been a year. Last night, she brewed up two mugs of Horlicks before going to bed and then pretended that one was for me, even though I hate Horlicks. She still has dinner at 7:15 p.m., even though she's hungry much earlier, because that was the time Dad preferred it.I take another mouthful and stare out the window. Six months ago, we moved to a new suburban housing estate where every house looks the same. The same red bricks. The same double-glazed windows, outfitted with gray bars to keep burglars out. The trees look pale and anorexic, wilting at being stuck in such a dump. Over the fence, I can see lines of other houses, stick figures moving about, people sitting down to eat, families snacking in front of the TV.I look at these people and I wonder how they can go through life living the way they do, not doing a jot to change anything. No, they're all too busy dreaming of getting onto reality TV for fifteen milliseconds of fame. I fantasize that my fork swells into a giant metal harpoon that I smash through each house like a missile-"Was school okay today?" Mum asks."Yeah, it was okay," I say. "It's always okay."Silence. Then-An explosion.Outside.Green glitter lights up the sky. The stars shrink and the streetlamps pale away.People gaze up, mesmerized."Guy Fawkes tomorrow," says Mum. "I bought some sparklers. And some sausages. We can have a little fun and a fry-up.""Uh-huh." I try to thread my fork through another layer of lasagne, but my hand is shaking too violently. The explosion echoes through me, carrying warnings of burning flesh. I feel relief that we are going ahead with the plan, that tonight we will be saving our school. Our first step to saving the world.From the Hardcover edition.

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Product details

Age Range: 12 and up

Grade Level: 7 - 9

Library Binding: 304 pages

Publisher: Knopf Books for Young Readers (June 10, 2008)

Language: English

ISBN-10: 0375944656

ISBN-13: 978-0375944659

Product Dimensions:

5.7 x 1 x 8.5 inches

Shipping Weight: 14.4 ounces

Average Customer Review:

2.7 out of 5 stars

3 customer reviews

Amazon Best Sellers Rank:

#16,722,962 in Books (See Top 100 in Books)

Charismatic high school student Jeremiah forms the religious sect Brotherhood of the Hebetheus. He quickly gains a following amongst his peers including Jon who has lost his childhood faith. Jeremiah insists he overheard student Padma plans to place a bomb in her locker so she must be stopped. Seeing glory in preventing a catastrophe as their leader convinced his flock she is a suicide bomber sent by a local Muslim cell, his disciples abduct Padma.The brethren call Padma "Snake" for obvious reasons. They incarcerate her in the home of an elderly woman lying dead in her bed. Jon has doubts with what they did especially as he is attracted to their prisoner. Confusing matters worse for the jailers is her insistence she is Hindu not Muslim, which brings the issue of Jeremiah's fallibility to the surface.THE VIPER WITHIN is a fascinating tale that focuses on how a seemingly nut case can charismatically charm others to follow their path; think of Waco or Manson. Jeremiah makes the tale interesting as he gains followers who do his bidding even when they believe it is wrong like the abduction of Padma. Her pleas of innocence and being Hindi is believed by some of the flock, but most still believe even more in Jeremiah. Although Jon's actions and reactions seem apparent from the onset, especially his falling for the prisoner in a reverse Stockholm Syndrome scenario, young adult readers will enjoy this cautionary thriller that proclaims (perhaps too much) it could happen to almost anyone. Ironically most of the audience will insist this could not happen to me as the Brotherhood is obviously made up of dolts and losers.Harriet Klausner

some parts are very unbelievable as in he would never do this or this couldnt happen but the story iis good

A tedious one-note story. Heavy handed, trite prose. Absolutely awful! I wouldn't recommend this to anyone. How come Amazon doesn't allow no stars in their reviews?

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Download Mast Cells United: A Holistic Approach to Mast Cell Activation Syndrome

Download Mast Cells United: A Holistic Approach to Mast Cell Activation Syndrome

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Mast Cells United: A Holistic Approach to Mast Cell Activation Syndrome

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Product details

Paperback: 542 pages

Publisher: Amber Walker (March 16, 2019)

Language: English

ISBN-10: 1733711708

ISBN-13: 978-1733711708

Product Dimensions:

7 x 1.2 x 10 inches

Shipping Weight: 2.5 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

8 customer reviews

Amazon Best Sellers Rank:

#48,622 in Books (See Top 100 in Books)

Amber Walker’s Mast Cells United, subtitled A Holistic Approach to Mast Cell Activation Syndrome, is an extraordinary work. The first chapter reads like a combination of personal confession and mystery novel as Amber tells us about her twenty years of suffering through a terrifying range of nearly continuous symptoms ranging from erratic heart rate, night sweats, vomiting, diarrhea, anaphylaxis, perilous drops in blood pressure, intense abdominal cramps, muscle fatigue, headaches and brain fog, as she strove to be normal [as a type A person!], running marathons, swimming competitively, earning a doctorate in physical therapy (PT), serving as a consultant to the government of Peru on PT issues, and practicing PT in Peru, Utah, her native Alaska, and Colorado. That makes up just part of her confession. Her mystery is, of course, to put her medical history up against the question: What causes my illness? Ms. Walker gives us an intimate description of her interactions with physicians, many, dismissing her symptoms as imaginary, and others treating them with only temporary success, or even making them worse.As her story progress, Amber discovers, with the help of main line medical professionals and holistic practitioners, that she suffers from mast cell activation syndrome (MCAS), a condition in which certain white blood cells (masts), whose function is to protect the body from parasites, microbes and viruses, are triggered to release response chemicals, but in MCAS, over produce, or produce erratically. Moreover, since the mast cells are active in the entire body, such triggering can overwhelm the muscles, lungs, digestive response, heart rate, blood pressure stability, brain and sensory function. Amber’s first chapter concludes with her plan to help others with MCAS to reach a normal base line in their own lives through a holistic approach to treatment.In successive chapters she details the function of mast cells, reviews topics in mast cell activation disease (MCAD), diagnostics for MCAD, coexisting conditions, common root issues, conventional treatment approaches, natural treatment options, dietary considerations. She then offers her recommendations for a holistic healing approach. Each of the chapters has an extensive bibliography, which will be of great interest to specialists in the treatment of MCAD, and researchers in mast cell function and activation, as well as people with MCAD and their support groups. These chapters and bibliography add another extraordinary layer to the book, and make it both an empathetic guide for those with MCAD, and a current summary of diagnostics and treatment for practitioners and mast function for researchers.The Amber revealed in the book is a person struggling to be normal under adverse circumstances, a very competent and deeply religious individual, who wants to reach out and help others through the shared experience of MCAD.

As a clinician who often works with women suffering from chronic pain and intertwining diagnosis, this book was so insightful and connected so many dots. As an individual struggling to find validation in the medical community, with my own struggle with Mast Cell activation syndrome, this book was invaluable to have educated discussions with physicians and offers evidence driven resources with personal insight. This books is not only scientifically comprehensive, it is also a compassionate and logical account of living with a complicated disease process that can look so different for some many. I highly recommend this book for those looking to advocate for themselves and clinicians looking to advocate for their patients.

Amber Walker has done an amazing job with the book "Mast Cells United: A Holistic Approach to Mast Cell Activation Syndrome" diving into the complex world of Mast Cell Activation. The book talks about her journey and struggle with chronic disease and how she was not able to get answers even after visiting numerous specialists. Her story is similar to many individuals that have a laundry list of symptoms but go from one doctor to another with no answers and continue to be told "everything is normal". The book tells Amber's story that all the tests come back normal, but more and more symptoms continued to appear over time. Many people can relate with this story and will find answers by reading this book!The book starts with her story and then she does an amazing job breaking down the role of mast cell and the immune system with health and wellness. We are living in a world with new threats to the immune system and this is leading to multi-system dysfunction and symptoms. The truth is that this dysfunctional state needs different tests, treatments, and workups along with addressing other underlying issues like SiBO, GI dysfunction, mold exposure, infections, histamine intolerance, etc. She addresses all of this in one book. If you have been searching for explanations and answers, this book is for you!Not only should everyone that is dealing with Mast Cell Activation read this book, but EVERYONE that has been dealing with chronic problems that are not getting answers from traditional medicine. I am so glad that I had the opportunity to read this book before its release date, and I will definitely recommend this book to many!

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Download PDF Strong Is the New Pretty Wall Calendar 2018, by Kate T. Parker

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Strong Is the New Pretty Wall Calendar 2018, by Kate T. Parker

Download PDF Strong Is the New Pretty Wall Calendar 2018, by Kate T. Parker

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About the Author

KATE T. PARKER is a mother, wife, former collegiate soccer player, Ironman, and professional photographer who shoots both fine art projects and commercial work for clients across North America. Her Strong Is the New Pretty photo series has led to collaborations with brands like Athleta, Kellogg’s, Oxygen, and Girls on the Run. The project has also inspired Kate to launch a philanthropic arm of Strong Is the New Pretty, partnering with organizations that invest in girls’ health and education. When she’s not photographing, she can be found coaching her daughters’ soccer teams. She lives with her family in Atlanta, Georgia.

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Product details

Calendar: 28 pages

Publisher: Workman Publishing Company; Wal edition (July 27, 2017)

Language: English

ISBN-10: 1523501758

ISBN-13: 978-1523501755

Product Dimensions:

12 x 0.2 x 12 inches

Shipping Weight: 9.6 ounces

Average Customer Review:

5.0 out of 5 stars

11 customer reviews

Amazon Best Sellers Rank:

#647,933 in Books (See Top 100 in Books)

I bought it for my 8 year old granddaughter who is involved in roller derby. It's a great example that you don't have to be prissy to be comfortable in today's society. That there are people out there that celebrate your strengths and that you can still be feminine while being strong and mighty. I got one for myself. A reminder that I am enough after a divorce.

Great book, especially for tween to teenage girls. Photos of catching females not havingto be glammed and blinged up to be absolutely strong, pretty, and AMAZING. Highly recommend for girls, AND males could really learn from this book too. Excellent photography- the picture(s) “is worth a thousand words” cover to cover.

Great positive reinforcement for girls esp teenagers

I bought this as a gift for a 10 year old girl. It's a unique item and fun gift... the pictures and comments are relatable. Perfect for that age range. Great message!

Gorgeous! I can hardly wait to put it on the wall.

Daughter loves it!

Great little inspiration item for my daughter!

I love giving out this book to young girls I meet. I give out at least 2 a month. Last month I gave a copy to every girl on a triathlon team in AK.

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Free Download Machinery's Handbook,Toolbox & Calc Pro 2 Combo

Free Download Machinery's Handbook,Toolbox & Calc Pro 2 Combo

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Machinery's Handbook,Toolbox & Calc Pro 2 Combo

Free Download Machinery's Handbook,Toolbox & Calc Pro 2 Combo

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About the Author

Erik Valdemar Oberg, born 1881, died 1951.

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Product details

Hardcover: 2896 pages

Publisher: Industrial Press, Inc.; Thirtieth edition (March 1, 2016)

Language: English

ISBN-10: 083113609X

ISBN-13: 978-0831136093

Product Dimensions:

6 x 4.1 x 9 inches

Shipping Weight: 1.5 pounds (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

624 customer reviews

Amazon Best Sellers Rank:

#324,780 in Books (See Top 100 in Books)

Update 7/30/12I have received my new copy with the improved paper, and have uploaded a photo of the same page as my previous book with the lesser quality paper. You can see that there is a significant improvement in the opacity of the paper and a reduction in the amount of bleed through from the following pages.Is it as good as my 24th edition? It's close, but no.Is it good enough for daily use? Probably.The text has gone from unreadable in the first printing to tolerable in the second. I've spent quite a bit of time today looking at various pages, and while distracting, the text from following pages doesn't completely overwhelm what you are trying to read. We shall see over time, but for the moment the larger text wins out over the tiny text in my 24th edition. The large print book will be kept with me at work and my old book will go in my toolbox at home.Use your own judgement before buying this book. Take a look at the photos I have uploaded and see for yourself if the bleed through is more distracting than you can accept.I've changed the number of stars in the review from one to three. The book should still be more readable considering its use.==============================Original review:Twenty years ago, I bought the 24th edition after graduating from college. It has served me well over the years but I wanted to give myself a treat this year and buy the updated version. I went with the large print since it was going to be my last one, and I wanted to make it easier on my eyes to read it later in life.I had read that the pages were thinner in the last few editions making it more difficult to read, but I decided to buy it anyway. How bad could it be? Well, I found out how bad. With luck, Amazon will publish my photo on the product page and you can see for yourself how thin the pages are. You can see the back of the page clearly, the front and back of the next page, and sometimes even the next page! This book is vastly more difficult to read than the 24th edition I have, and despite having some additional information I would like to have at my fingertips and the larger type, I just can't keep this book.What good is a reference book if you can't read it? What good is having super thin and super delicate pages on a book that you will use the most?Please, do yourself a favor and find a good used book. The information hasn't changed much, and your eyes will thank you.

Content is always going to be 5 starts, no doubt about that.It is the same darn thin pages that made me give this a 2 star.One would think after the fiasco with thin pages in the previous version, Industrial Prints would have figured not to use the same thin paper in their latest 30th edition of the book... This isn't the case. I've attached a picture of the same page used in a review in the 29th edition of this book titled "Please see photos before buying this book" by G. James on February 22, 2012It is evident that the pages of this 30th edition is as bad as the old version of the 29th edition.

The information in this book is a must for the amateur machinist.However, the quality of this book I received makes me think twice. My book was purchased brand new but it looks like it has been sitting for a while.-The binding and glue is coming undone without ever having opened it (Pictured)-Some of the pages aren't stamped with a radius correctly at the corners and some pages are stuck together. (Pictured)-5% of the pages are creased (Pictured)-Most of the pages have ripples from what looks like it being compressed for too long (Pictured)I would be fine with everything if the binding wasn't coming undone. This book will not last in a shop and the pages WILL come apart. I will be getting a replacement and hopefully its better.I will update.UPDATE 8/11/17Received 2nd book (Last Picture). No creasing, no mis-stamping. Same issue with binding coming undone. Really disappointing. Really wish I would have got the digital one.

I swear by this book. Granted I haven't had many editions in my possession but everything I have to look up on the Internet for my job as a mechanical/process engineer is 98% in this book. It takes almost all textbooks I've had for my degree specific classes and compacts the information into 2800 chock filled pages. It will soon be filled with stickies and post its for critical info areas. Equations, stress, strain, deflection, material selection, grades, fasteners, gearing, cross section analysis, conversion tables, machining processes, it's all here. It has earned a permanent spot on my desk at work. I use it every chance I get.Shell out the extra bucks for this thicker page version as I've heard bad things about how bad the page bleed is from the original edition. Every mechanical, design, industrial or process engineer or machinist should have this book on hand!!

Bought this for a good friend who is majoring in physics at a university. At some point, I told him, he'd need this to help him interface with the physical world. (He already has the CRC Handbook of Physics and Chemistry, so that wasn't a possibility) I decided on print rather than electronic or a combination; for people like him and me this is entertaining reading and the print version leads to stumbling into new information whenever you open it. There's really no replacement for this book: If your passion or profession or just interests run into machine tools, processes, materials, etc., you owe yourself a new or used copy.

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