Ebook Download Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

Ebook Download Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

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Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

Ebook Download Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

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Review

"Modern marketing must be reconstituted to move into the digital age. I applaud Kaufman and Horton’s effort to advance marketing. This book will prepare executives, managers, owners, and students to integrate digital marketing strategies and tactics with core values and business goals to achieve unprecedented levels of efficiency and innovation." - Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA "Digital Marketing is destined to become the next "must read" for business, academia and anyone trying to master the digital age. Kaufman and Horton provide a Connected Digital Experience (integrating print, video, internet and mobile), taking this subject area to the next level in both content and delivery." - Don Mathison, former Senior Vice President, Media General Cable TV, USA  "Kaufman and Horton have tackled one of the most important aspects of how corporations need to conduct their digital transformation – capturing the new digital and social customer experience opportunities by shifting the marketing mindset. In Digital Marketing the authors articulate not just the challenges of this new digital marketing era, but the strategies, tactics and tools require to drive real business opportunities." - Didier Bonnet, Senior Vice President and Global Practice Leader, Capgemini Consulting, UK "As a long-time advocate of a shift in the nature of marketing, I share Ira and Chris' (Kaufman and Horton's) belief that we need a new guidebook for marketing practitioners. The balance of fresh perspective and deep capability building is what most companies are seeking; I am energized to see a book that brings both to the fore so well. I am sure that those who read this book will come away ready to get to the heart of what really needs to change for their companies to become digitally-adroit leaders." - David Edelman, Partner, McKinsey & Co, USA "Digital Marketing: Integrating Strategy, Tactics with Values makes a great contribution to opening up the field of Digital Marketing. " - Anthony Marshall, Global CEO Study Program Director and Strategy and Transformation Leader, International Business Machines, USA "Kaufman and Horton’s Guidebook gives readers an interactive overview of marketing in the digital age. Aspiring digital marketers will find a treasure trove of valuable insights from case studies, expert insights, digital diagnostics, and takeaways within these pages. Leaders and laymen alike can use this as a roadmap for bringing their marketing efforts to life in the 21st century." - Doug Conant, Chairman, Avon Products, USA and Former President & CEO, Campbell Soup Company, USA "The speed of change across society and business due to digital impact has created a demand for new learning tools and dynamically updated information for business and marketing education. Kaufman and Horton have offered a timely digital marketing resource that builds the right context (digital mindset, societal change, integration) along with appropriate detail to educate both students and professionals. Set in an innovative format, the multi-modal, dynamically updated digital resource center is more than a book and promises to meet today’s students where they live – in an integrated, interactive and searchable world." - David Ferguson, Associate Vice President for Emerging Media Initiatives and Executive Director of the Center for Media Design, Ball State University, USA "Business schools have recognized the need to integrate digital marketing into marketing curriculum; however, the integration process is still in its infancy. Kaufman and Horton’s book Digital Marketing will help students and business professionals understand digital marketing and its relationship to marketing strategy. The authors organize the book around their well thought out "Path to Digital Integration" which provides a valuable roadmap for organizations to follow as they make the inevitable transition into a digital marketing age." - Scott A. Inks, Director of H.H. Gregg Center for Professional Selling and Associate Professor, Ball State University, USA "Digital culture has hit marketing harder than it has hit many other disciplines. Ira and Chris have taken their knowledge and experience and created a guidebook that is not just for marketers, but also for anyone in an organization who doesn’t want to get swept away in the coming digital transformation. The authors identify digital personas inside an organization and view digital adoption through their eyes and their actions, especially how they internalize company values. Students need this book so they know what they are walking into out in the workplace, and practitioners need to understand the current state of affairs, so they can usher in the change instead of getting knocked over by it." - Jeffrey L. Cohen, Distinguished Lecturer in Social Media and Marketing Analytics, Ball State University, USA "Kaufman and Horton have translated our generation's fluency with digital tools into a holistic understanding of why they matter, the immense scale of the possibilities they offer, and the practical steps for their effective implementation. For "digital natives," internalizing digital strategy is the missing link. To achieve real-world success, we need guidance to put our digital intuition to work; this book provides what is needed to do so." - Craig Phillips, Senior Program Associate, Partners for Democratic Change, USA "With the continued growth of technology, we now live in a fast-moving digital age. All of us are members of a new digital generation, thus we are presented with endless opportunities, but we need the tools to translate strategy and values into action. Kaufman and Horton provide best practices and dynamic strategies to lock us into what’s current. This is a must-have guidebook for anyone who wants to integrate digital and stay competitive." - Brandon Carroll, Vice President, Koofers Campus Recruiter, USA

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From the Author

Check out this brief interview with authors Ira Kaufman and Chris Horton.

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Product details

Paperback: 368 pages

Publisher: Routledge; 1 edition (October 22, 2014)

Language: English

ISBN-10: 0415716756

ISBN-13: 978-0415716758

Product Dimensions:

6.9 x 1 x 9.9 inches

Shipping Weight: 2 pounds (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

36 customer reviews

Amazon Best Sellers Rank:

#19,537 in Books (See Top 100 in Books)

Great book! It was a little dated however it was definitely help and a lot of practices listed in the book a very usable to change organizations and begin the digital transformation! I hope they put out a revised addition!!

Excellent book! This book provides a great framework to assess one's digital strategy and to think differently about digital marketing. It's filled with some great case studies and it's well organized. Furthermore, its timely and highly relevant to any business.

As a marketer the book has provided me with great insights about DIM and the new DIO and am now more eager to move the company I work for into a DIO. Every marketer needs to read this book and take into consideration the new digital landscape that is upon us. Given that the digital space is changing more qualifications will be needed in this area.

The companies have to transform themselves to adapt the new digital era. Every company will be convinced to change eventually. Kaufman & Horton's Digital Marketing: Integrating Strategy and Tactics with Values book provides such a content that would accelerate the conviction process of the companies. I, as a strategic marketing consultant, have found many useful information in this book that transformed the way I look to digital. Decision-makers in a company which is dedicated to transform in marketing should read this book.

Digital Marketing: Integrating Strategy and Tactics with Values is an excellent guide which provides a practical organizational approach to digital landscape that is built on high value expert insights.5 Step Path to Digital Integration: 1) Adopt a Digital Mindset, 2) Embrace a new Model, 3) Formulate a new Strategy, 4) Execute it's Implementation, 5) Generate Sustainability

Great textbook, very easy to read and on point!

This book is an extremely thorough body of work... valuable framework and extensive resources, including on-line.. A must have if you are in digital or marketing realms.

It`s greate guide book for company which want to keep survival in digital world. I think that if u are owner in firm, then you have to read it right now.

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Download Ebook ReMaking History, Volume 1: Early Makers

Download Ebook ReMaking History, Volume 1: Early Makers

It is likewise just what you can get from the web connection. You are easy to get whatever there, specifically for searching the book. ReMaking History, Volume 1: Early Makers as one of the referred publication to check out when vacations is additionally supplied in the web site. We are the web site that has numerous finished book types and also categories. Many books from numerous nations are served. So, you will certainly not be hard to seek for greater than a book.

ReMaking History, Volume 1: Early Makers

Download Ebook ReMaking History, Volume 1: Early Makers

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Among referred reading publications that we will provide here is ReMaking History, Volume 1: Early Makers This is an analysis book, a publication as the others. Page by page is arranged as well as pilled for one. But, within every page consisted of by the books consist of very outstanding definition. The significance is what you are now seeking. Nonetheless, every book has their features as well as meanings. It will certainly not rely on that check out however also the book.

Reviewing will certainly not just meet your time openly. It will offer the methods as well as numerous things that can be done when analysis. Obtaining the realities, home entertainment, lesson, as well as expertise can be reached easier by reading guide. You may not only should spare you time for your family or friends. Often, investing few times for analysis will be additionally precious.

Yeah, reading a book ReMaking History, Volume 1: Early Makers can include your good friends lists. This is just one of the formulas for you to be effective. As known, success does not suggest that you have great things. Recognizing and also knowing more than other will certainly offer each success. Next to, the notification and also impression of this ReMaking History, Volume 1: Early Makers can be taken and chosen to act.

Book Description

Bring history to life by making it yourself

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About the Author

William Gurstelle is an American nonfiction author, magazine writer, and inventor. He is a feature columnist for Make: magazine and the Pyrotechnics and Ballistics Editor at Popular Mechanics magazine.

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Product details

Age Range: 11 and up

Series: Make (Book 1)

Paperback: 144 pages

Publisher: Maker Media, Inc; 1 edition (August 4, 2016)

Language: English

ISBN-10: 1680450603

ISBN-13: 978-1680450606

Product Dimensions:

9 x 0.3 x 8.5 inches

Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

10 customer reviews

Amazon Best Sellers Rank:

#473,276 in Books (See Top 100 in Books)

This book is eye-opening, informative and enjoyable. Many of the inventions from the past date back much farther than many of us understand. The ancient Egyptians, the ancient Greeks and even the ancient cave dwellers came up with important processes and devices still in use today, in modern forms. For example, more than 2,000 years ago, the first coin-operated vending machine dispensed holy water in a Greek temple. More than 4,000 years ago, the ancient Egyptians invented a way to squeeze significantly more juice from wine grapes while separating the juice from the pulp. Perhaps 20,000 years ago, the cave painters who left behind elaborate, beautiful rock paintings worked in their dark caverns by the light of oil lamps. "ReMaking History, Volume 1, Early Makers" devotes 10 chapters to the creations of inventors in ancient times, Medieval times, and Early Modern times (up to the 17th century). The latter inventions range from fishing lures to vacuum pumps. The book shows how to duplicate many of the early inventions using modern materials and explains the processes that make the devices work. (My thanks to O'Reilly for sending a review copy.)

This book is a combination of history and how-to. Each chapter discusses an important invention, the person(s) credited with the discovery, and what made it so darn important. Then it goes on to give instructions on how to make a functionally-similar device. Sometimes they're very close analogs, and sometimes they only copy the function while using better or more modern construction materials, but they all capture the gist of the discovery.Though the writing is geared for younger readers, adults will be needed to assist in all the builds. These aren't little toothpick-and-twine affairs. Some require large pieces of lumber, most require power tools, and a few are quite large contraptions.This is a great book for hands-on learners, the ones who can't really understand a piece of physics or physical history until they can see themselves how a water screw actually works (or, perhaps, prank a friend with a siphon cup).

This is an entertaining and instructive book about a number of important inventions from the ancient Greeks and Egyptians through the mid-17th Century. It combines a little history, a little science, and a little engineering to explain why the inventions are important and how they work.Projects include: an oil lamp, a water screw, a gin pole crane, an oliver (which was new to me), a fishing lure, and others.Most readers will want to try one or more of the projects. The author gives detailed instructions on creating versions of the inventions. Note that many of these projects are rather involved, requiring specialized tools or supplies and adult assistance. Most of them look like fun.

This slender book packs a lot of information about some basic but important inventions and the scientific principles behind them. Alongside the histories of the inventions, there are small experiments/projects that young readers can complete to demonstrate the principles. Everything is clear and the instructions are easy to follow. My only complaint is that the paper does not feel like it's going to hold up well over time: it's glossy and a bit flimsy. That kept me from giving this one five stars without reservations. Overall, though, it's an informative and engaging book that will help children start to understand that the technologies around them did not just fall out of the sky.

This is a great book for kids & adults. It provides the history behind various inventions, the scientific principals as well as instructions on how to make this invention at home. The construction procedures are clear with interim photos. Some of the invention models are quote large and would require buying large wooden poles and such. We found Jacob's Staff is a more doable project for my 4th grader's science fair..It is written in an easy to understand manner that an older elementary school child can read and mostly understand.I was expecting a thick book but this book is only about 100 pages so it is one of a series of books.

This attractive book that adds life to the bare facts of transformative inventions is a pleasure to read. While the included instructions will not have me building any scale models in my home, the how-tos are fascinating. The description says for ages eleven and up. It would be a precocious eleven that would have the vocabulary to comprehend this, but by high school age, it will appeal to the scientifically bent, and will engage readers with such interests up to 100.

Ever wonder how sailors determined their latitude before GPS? Or why the genie's lamp in Aladdin has that iconic shape? ReMaking History explains these historically important inventions (and many more), then provides instructions for recreating them. These projects are pretty intense, but in return for all your work you get real, working facsimiles of the original invention.If your child has any interest in history or science, they'll love doing these projects with you!

Very good explanations on how the old inventions work. Projects involve using tools like dremel, saw, shovel, hammer and such. Nothing extraordinary, but requires adult supervision and help. The writing is very clear and simple and gives information on how the tool was invented, what was before and after, how it was used. Step by step instructions are good with illustrations and also have notes on uses. Very fun way to learn history and science

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Ebook Galatians (Catholic Commentary on Sacred Scripture)

Ebook Galatians (Catholic Commentary on Sacred Scripture)

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Galatians (Catholic Commentary on Sacred Scripture)

Ebook Galatians (Catholic Commentary on Sacred Scripture)

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From the Back Cover

"Readers of this collaboration between Cardinal Vanhoye and Dr. Williamson will be given not only a clearer understanding of the text but also a greater confidence to proclaim the truth of the one gospel of Jesus Christ in our present day."--Most Reverend Michael Byrnes, Coadjutor Archbishop of Agaña, Guam"Peter Williamson has rendered a great service to interpreters of Galatians with this translation and adaptation of Cardinal Vanhoye's commentary on the letter, notable for its clarity of exposition, ability to go to the heart of the matter, and unrivaled capacity to bring to the interpretation of Paul the wealth of the Catholic tradition. Particularly helpful, from both a pedagogical and a pastoral point of view, are the many sidebars clarifying difficult concepts and addressing sensitive issues, such as Paul's strictures concerning the law in light of Jewish-Christian relations."--Brendan Byrne, SJ, emeritus professor of New Testament, University of Divinity, MelbournePraise for the Catholic Commentary on Sacred Scripture"By bringing together historical background, exegetical interpretation, Church tradition, theological reflection, and pastoral application, this series promises to enkindle thoughtful discussion about the implications of the New Testament for lived Christian faith in the Church today. Its accessible format and multi-angled approach offer a model for teaching and ministry."--Katherine Hayes, Seminary of the Immaculate Conception"The Word of God is the source of Christian life, and the Catholic Commentary on Sacred Scripture is an ideal tool for living our faith more deeply. This extraordinary resource feeds both the mind and the heart and should be on the shelf of every committed Catholic believer. I highly recommend it."--Charles J. Chaput, OFM Cap, Archbishop of PhiladelphiaFor more information on the series, visit www.CatholicScriptureCommentary.com

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About the Author

Cardinal Albert Vanhoye (SSD, Pontifical Biblical Institute) is rector emeritus of the Pontifical Biblical Institute and is a former secretary of the Pontifical Biblical Commission.Peter S. Williamson (STD, Pontifical Gregorian University) holds the Adam Cardinal Maida Chair in Sacred Scripture at Sacred Heart Major Seminary in Detroit, Michigan.

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Product details

Series: Catholic Commentary on Sacred Scripture

Paperback: 224 pages

Publisher: Baker Academic (April 16, 2019)

Language: English

ISBN-10: 0801049725

ISBN-13: 978-0801049729

Product Dimensions:

6 x 9 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

Be the first to review this item

Amazon Best Sellers Rank:

#60,364 in Books (See Top 100 in Books)

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Free Download

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Product details

File Size: 63721 KB

Print Length: 195 pages

Page Numbers Source ISBN: 0785820841

Publisher: Chartwell Books; Spi edition (September 4, 2009)

Publication Date: September 4, 2009

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B01IC1GK5C

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#355,942 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

The book is much smaller than I expected, would be much more enjoyable and easy to use if it were quite a bit larger. Content is not quite what I was expecting, either.

I've recently discovered pastels and have devoured as many books as I can find on the subject. To date this one is the best. The information is provided in clear, short points. The illustrations are large and numerous - and show what the author is explaining well. There is also some exploration of artistic techniques and how they can be applied specifically to pastel work. In comparison to other books on the subject I find this book manages to give all the important information in an efficient, easy to read way. It is also a relatively small, spiral bound book so it's easy to keep the page open, to carry and store. The section on colours and colour mixing is something I will refer to again and again. Very happy with this purchase!

A general review on pastels, good for a beginner to this medium. Has some techniques, but are to brief to be of any use to the beginner. There are better books available on pastel techniques.

Good book for my collection. Helpful tips especially for newcomers to this art.

Educational. I have read and gone back several times looking for instructions.

I have worked in pastels on and off for over 50 years and I was looking for a book to help me catch up on the latest techniques and what materials were available. I found this book to be very concise and helpful it is well laid out and the information in it is very credible the illustrations are both colorful and well done and are good examples of what is being expressed in words. I highly recommend this for anyone starting in pastel work because it is simple and well laid out and easy to follow. I also recommend it for anyone who has worked in pastel but has not worked in it for the last few years.

Loved this book reminded me of the many techniques I learned in college. A very good course review, with many pictures to demonstrate the techniques to the reader.

Lots of good information. I can see I will be referring to topics in this book for a long time.

just what i ordered. i love art books, this one is beautiful to see.

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Download PDF Sounds and Sweet Airs: The Forgotten Women of Classical Music, by Anna Beer

Download PDF Sounds and Sweet Airs: The Forgotten Women of Classical Music, by Anna Beer

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Review

'Never less than highly readable'. (Classical Music)‘A meticulously researched, engrossing read, vividly bringing its eight subjects to life. It should appeal not only to music connoisseurs but to anyone interested in social and cultural history – and women’s place in it.’ (Financial Times)'Offers vivid, colourful context on a situation that is echoed back through the centuries…Readable and wide-ranging, Beer's deft sketches are an elegant introduction to their subjects'. (Spectator)‘Beer’s snapshot lives of women composers are savvy, sympathetic... [an] essential and insightful study of a woman’s unsung place in the closed world of classical music.’ (Wall Street Journal)‘Beer’s writing is lucid, engaging and exuberant, strongly evoking the cultures and atmospheres that surrounded her subjects…the book in general is terrifically enjoyable and accessible, and leaves one hankering for a second volume.’ (Sunday Times)‘Absorbing ... [Beer] writes with rich detail and sympathetic insight about [these women's] ambitious, adventurous battles to overcome barriers to creativity.’ (Publishers Weekly)‘Rewarding…insightful…Beer conveys the sexism and lifelong frustrations some immensely gifted creative artists encountered.’ (New York Times)‘Such traits, as Beer laments, are still with us…All the more important, then, for excellent books like this one to remind us of what we are all missing’. (Catholic Herald)

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About the Author

Anna Beer is a cultural historian, and the author of biographies of Milton and Lady Bess Raleigh. She is a Visiting Fellow at the University of Oxford. She lives in Oxford, England.

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Product details

Paperback: 348 pages

Publisher: Oneworld Publications; First Trade Paper edition (July 11, 2017)

Language: English

ISBN-10: 1786070677

ISBN-13: 978-1786070678

Product Dimensions:

5 x 1.1 x 7.7 inches

Shipping Weight: 12.6 ounces (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

10 customer reviews

Amazon Best Sellers Rank:

#347,667 in Books (See Top 100 in Books)

This recently published book (2016), supposedly introduces the readers to women composers. The book is written by Anna Beer, a British author and lecturer, specializing in biographies. “Sounds and Sweet Airs” describes eight female composers, representative of historic periods extending from 1587 to 1994, namely the Baroque, the Classical, the Romantic and the Modern and Contemporary periods.The ladies are: Francesca Caccini (1587-1641) from Florence; Barbara Strozzi (1619-1677) from Venice; Elisabeth Jacquet de la Guerre (1665-1729) from Paris; Marianna Martines (1744-1812) from Vienna; Fanny Mendelssohn (1805-1847) originally from Berlin, then from various cities also in Gernamy; Clara Wieck (1819-1896) from various cities in Germany; Lili Boulanger (1893-1918) from Paris; Elizabeth Maconchi (1907-1994) from Dublin.The above are described in eight chapters, each dedicated to one composer, following an introduction titled “Notes from the Silence”.Unfortunately, the composers seem to be randomly selected and just as randomly presented. Let us see how.First, some major figures were left out. Most important among them are:German Benedictine Abbess and multi-talented genius Hildegard Von Bingen (1098-1179). Her inclusion should have been a must, not just because of her own talent, but because of the times that she represents: the Middle Ages during the 12th century - about three centuries before the Renaissance, the time when human creativity started to awaken after centuries of undisturbed sleep.Nadia Boulanger is the next major disappointing omission. Not only because she was left out, but also because her little sister Lili was selected instead. There is a 40 plus page chapter dedicated to Lili Boulanger (1893-1918) and practically nothing about her big sister Nadia (1887-1979), big in every sense of the word. At 25, Lili died very young. This means that she did not have the opportunity to develop and express her creativity, after reaching maturity. Nadia, on the other hand, lived a much longer life, and that alone gave her the necessary time to mature and compose. Nadia was multi-talented. In addition to being a composer, she was a conductor and a teacher. She is famous for having taught many of the leading composers and musicians of the 20th century. Nadia also performed occasionally as a pianist and organist. She was the first woman to conduct major orchestras in America and Europe, including the BBC Symphony, the Boston Symphony, the New York Philharmonic and the Philadelphia Symphony orchestras. She conducted world premieres, among them works by Copland and Stravinsky.And the author leaves her out, in favor of her 25 year old sister?!?!?!Nadia Boulanger and Hildegard Von Bingen are not the only composers conspicuously absent in a book dedicated to female composers. Internet site Wikipedia lists additional prominent female composers: Ethel Smyth (1858-1944); Amy Beach (1867-1944); Rebecca Clarke (1886-1979); Germaine Tailleferre (1892-1983); and Sofia Gubaidulina 1931, all belonging to the Romantic and Modern periods.In addition to the above, Wikipedia also lists in chronological order the names of all recorded female composers starting with Greek poet and musician Sappho (born c. 612 BCE in the island of Lesbos), along with their dates of birth and death. The names are too many to count, dozens, and dozens. This means that we may seldom hear about female composers, but their names and published works are all recorded and available. The author neglects to mention these women, and that leaves the readers with the impression that the eight women that she describes are the only female composers whose work has survived.Let us go back to the eight composers and the way in which the author presents them.The title of each of the eight main chapters is the composer’s last name; yes, the last name only, without the first name or years of birth and death. The years of birth and death are very basic information in any biography and essential for the understanding of the compositions themselves against their historical backgrounds. In the book, these years are given separately about the beginning and end of the chapter, but not consistently in the same section. In other words, it is not always easy to find the date of birth. More difficult is locating the year of death.As for the way in which the biographies are presented, they seem to have been put together in a hurry, a great hurry. One almost has the impression that the author gathered the information, then threw it on the pages without worrying about any kind of organization. There is not a preset scheme, nor a coherent story that one can follow, for example, the composer was born in ………., grew up in…….., worked for………..; composed these many works, most prominent among them being….. She died in…….., on….There are no organized lists of the major works by each composer. Sometimes the author concentrates on one work, not necessarily her best or most popular, while neglecting the rest. She candidly admits to having done that.In addition to the main body, there is an Endnote, reflecting on “how to be a great composer” and concluding that the composer has to be a man. A playlist of works by each of the eight composers follows, but the author makes it clear in the very title that such is: “A Highly Personal Playlist“. In other words, not all works are mentioned, only the few with which she is familiar. Consistent with the already noted lack of organization, the eight composers in this chapter are not presented in the same chronological order as they are in the text.There are spelling mistakes for some of the musical compositions whose title is presented in a foreign languages.A Glossary, Further Reading, References, Acknowledgements and Index conclude the book.

The forgotten women composers come live in this book, which educates, entertains, and motivates all at once. Should be compulsory reading for every musician in the world. If you haven’t read about these women composers, your education is incomplete.

Beautifully written and brilliantly researched. I’ve given this book to more people than any other book I’ve ever read, and I keep a copy in my office to lend to students. The information is valuable, and Beer’s writing makes the stories compelling.

Interesting to read some of this, but if you already know quite a bit about female composers, you won't learn a lot that you don't already know. It gives short synopses of the "usual" historical female composers Caccini, Strozzi, de la Guerre, Martines, Hensel, Schumann, Boulanger and, a composer of more recent vintage, Maconchy.The book is, however, well-written. And if you don't know much about these composers, the stories of their lives and accomplishments are engagingly brought to life.

The biographies are informative both as regards the composer's personal lives and their compositions. It is also a very readable book.

Well written and stories we should all know about gifted composers whose music we should be hearing.

It took me longer that normal to get through Anna Beer's new book Sounds and Sweet Airs: The Forgotten Women of Classical Music. This isn't because of any defect in Beer's writing. Just the opposite: each chapter sends me off discovering a new composer, which gets me immersed in new worlds of music, history, sociology and gender politics. Beer begins with a couple of 17th century Italian composers, each of whom managed to build significant musical careers through talent and shrewd politics. This music is clearly as advanced as anything else being produced in Florence in the first half of the 17th century. Caccini's gifts as a singer and a father who was a fine composer in his own right were two advantages, but there were minefields of class and gender and local politics that Francesca had to navigate before she was able to attain some measure of success. Caccini's body of works isn't as large as it should be, nor was she able to completely fulfil her potential, but what we have is really remarkable, and it's showing up in a significant recording legacy today.A few decades later Barbara Strozzi walked her own fine line to win some (fleeting) fame and modest fortune in Monteverdi's Venice. All of Strozzi's obstacles and her hard-won triumphs are entertainingly detailed by Beer. This is fine story-telling based on significant primary and secondary scholarship. There's an extraordinary aria entitled Lagrime Mie, from Strozzi's 1659 cantata Diporti di Euterpe. It's telling that this pupil of Francesco Cavalli can match this aria against the best works of her teacher.Of the other composers in Beer's book, my personal favourite is Clara Wieck Schumann, whose reputation is growing as her compositions become more widely known. Nearly shouldered out of the music books altogether by Robert Schumann on the one hand, and Johannes Brahms on the other, Clara's music dovetails so easily into her husband's, but there's a distinctive voice here. One of my favourite pieces is a lovely Larghetto from the four Pieces Fugitives she wrote in 1840. Fugitive pieces is a fitting title for music by all eight of the composers in this book. Whether they were mansplained or ignored or openly despised, these strong-willed renegades kept their heads down and produced excellent, sometimes great music that deserves more attention. Sounds and Sweet Airs is a major step in bringing these outlaws into the light.It was a bit of a disappointment that there is little mention of composers after Elizabeth Maconchy, who died in 1994, and stopped writing music in 1985. I understand that even the eight chosen composersCaccini (born in 1587)StrozziJacquet de la GuerreMartinesHenselSchumannBoulangerMaconchy (died in 1994)represent a huge historical range to master with Beer's high scholarly standards. But I hope that the popularity of Beer's book makes people aware of women composers other than the Anna Beer Eight (Grazyna Bacewicz for one), and especially composers alive and working today: like Lydia Kakabadse, Kate Moore, Sadie Harrison and Cristina Spinei.

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WILLIAM DANIEL serves as rector at Saint Michael's Episcopal Church in Geneseo, New York. He is an adjunct professor of English at SUNY Geneseo, and serves as a coordinator for seminary formation and District Dean in the Diocese of Rochester. He completed his doctorate at the University of Nottingham after earning degrees from Nashotah House Theological Seminary, Duke University Divinity School, and Trevecca Nazarene University. Father Daniel lives with his family in Geneseo.

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Product details

Paperback: 144 pages

Publisher: Church Pub Inc (September 17, 2019)

Language: English

ISBN-10: 164065190X

ISBN-13: 978-1640651906

Product Dimensions:

6 x 9 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

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Amazon Best Sellers Rank:

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Review

"This title will be useful for public library YA specialists, school library media specialists, and other library staff seeking to develop, expand, and enhance teen services in library environments as well as in the virtual world. Recommended." - ARBA"For the librarian working with teens, this book provides valuable information on teens themselves and how to provide a variety of resources that they need and want. . . . This would be an ideal book for librarians new to teen services or who must work in teen services in addition to other duties. Those who are already dedicated teen service librarians could also utilize the information in this book for additional programming ideas, displays, and teen worker resources. Recommended." - School Library Connection

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Product details

Series: Crash Course

Paperback: 146 pages

Publisher: Libraries Unlimited (October 10, 2017)

Language: English

ISBN-10: 1440851700

ISBN-13: 978-1440851704

Product Dimensions:

8.5 x 0.3 x 11 inches

Shipping Weight: 15 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#3,678,682 in Books (See Top 100 in Books)

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